The world of short-form films has grown exponentially in recent years and is growing rapidly and not slowing down. With platforms such as TikTok, Instagram Reels, and Snapchat taking the lead in popularity, the appeal of small-sized videos is growing. In 2023, we can see a few interesting short-form video trends to be on the lookout for.
1. Interactive Videos
Interactive videos let viewers participate in the content, providing an immersive experience. They can also contain quizzes, polls, and other interactive components that will keep users interested and engaged. Brands can utilize interactive videos to get viewers’ feedback or show off their products in an appealing manner.
2. User-Generated Content
User-generated Content (UGC) has been the hottest trend for some time and isn’t going away. With the help of short-form videos making, it is easier than ever before for users to make and distribute their content. Brands can benefit from UGC by encouraging users to make videos highlighting their products or offerings.
3. Behind-the-Scenes Content
People love to get a behind-the-scenes look at their favourite companies and their most famous stars. Short-form videos are a fast and straightforward way to share behind-the-scenes footage with fans. It could be a sneak peek at the launch of a new product or an inside look at the process of creating music videos; behind-the-scenes content will undoubtedly be viral by 2023.
4. AR Filters and Effects
Augmented Reality (AR) effects and filters have become popular on platforms such as Snapchat and Instagram and will become more well-known. These filters let users alter their appearance and the surroundings, resulting in a thrilling and enjoyable experience. Brands can use AR filters, effects and other features to advertise their services or products uniquely.
5. Short Tutorials
Short-form videos are great for short tutorials on anything from applying makeup to cooking. Viewers appreciate the ease of being able to master something new in two or three seconds. Brands can make short instructional videos to show how their products function or provide valuable tips and techniques.
6. Animated Videos
Animated videos can be a great and innovative way to tell a tale or highlight a product. You can utilize short-form animated videos to explain complicated concepts quickly and entertainingly. Brands can use animation videos to present their products or tell an engaging story about their brand.
7. Vertical Videos
With increased mobile video consumption, vertical videos are becoming more popular. Videos that are short-form and shot in a vertical format are ideal for mobile viewing. Companies can create vertical videos to show off their products in a manner Optimized for mobile.
8. Influencer Collaborations
Influencer marketing is still a raging trend, and collaborations with influencers could effectively connect brands with new markets. Videos featuring influencers in short form can present products in a relatable and authentic manner. Brands may also collaborate with influencers on promotional content for their products or services.
9. Music Videos
The music video industry has existed for a long time, but short-form music videos are the newest trend. Platforms such as TikTok have made it easier for users to make the music video of their choice, and brands can take advantage of this trend to advertise their products playfully and engagingly. Music videos can also be an excellent way for companies to show their branding and emotionally connect with their target audience.
10. Micro-Influencers
Although influencer marketing remains trendy, the focus is shifting towards micro-influencers. They are influencers who have smaller followings, with a typical range of 1,000 to 100,000 followers. Micro-influencers tend to have more extensive and more committed followers, making them an ideal choice for brands seeking to connect with a targeted group. Videos featuring micro-influencers may be more genuine and relatable than videos with more prominent influencers.
In the end, the world of short-form video content is continuously changing, which only indicates the changes we anticipate in 2023. Brands who want to remain at the forefront of technology should be ready to take on these trends and try innovative ways of making and sharing videos in short form.
When we think about the next generation of videos, especially short-form videos, It is important to remember that the main factor in success lies in content creation that can resonate with your viewers. It doesn’t matter if it’s via video games, content created by users or collaborations with influencers, companies which can communicate with their customers on an emotional level are the ones that will prosper in the coming years.
