It is a type of digital marketing that targets consumers on mobile devices. With the growing usage of tablets and smartphones, mobile marketing has evolved into an integral component of any strategy for digital marketing. In this blog, we’ll discuss the definition of mobile marketing, what it does, and offer some examples of successful mobile marketing campaigns.
What is Mobile Marketing?
Mobile marketing is using portable devices to market goods and services to clients. It includes SMS marketing, mobile applications, mobile websites, and location-based marketing. The goal of mobile-based marketing is to connect with customers where they are probably to be. It is their mobile device.
How Does Mobile Marketing Work?
There are a variety of methods of implementing mobile marketing:
1. SMS Marketing
SMS marketing consists of sending out text messages to customers who have opted to receive them. The news could include offers or discounts as well as other promotions. SMS marketing is a highly efficient way to communicate with people because nearly every person has a smartphone, and text messages have an excellent open rate.
2. Mobile Apps
Mobile apps are a different option for connecting customers on the go with their smartphones. Apps can serve many reasons, including entertainment, shopping, or social media. Through the development of mobile apps, businesses can provide customers with a more personal experience their customers and boost engagement.
3. Mobile Websites
Mobile websites are designed for mobile devices and feature the layout and content specifically designed for smaller screens. Mobile websites are vital for companies wishing to give their customers a great smartphone experience. They can also boost ranking on search engines and drive more traffic to a site.
4. Location-based Marketing
Location-based marketing utilizes an individual’s location on a consumer’s mobile device to send targeted messages and promotional offers. It could include push notifications, messages in-app, and SMS messages. The effectiveness of location-based marketing lies in the fact that it provides messages precisely at the right time and in the place where consumers are most likely to decide to take action.
Examples of Successful Mobile Marketing Campaigns
We now know the workings of mobile marketing. Let’s look at some of the most successful Mobile marketing strategies.
Starbucks Mobile App Starbucks Mobile app has been among the most popular mobile apps around the globe. It lets customers buy and pay for beverages using their smartphones. The app also provides incentives and promotions tailored for customers depending on their past purchases and location.
Nike has launched an SMS campaign to advertise its new line of products. The campaign consisted of sending out text messages to customers that included a link to a mobile-friendly landing page. The landing page featured an animated video and a call to action to purchase the latest products. The campaign led to an increase of 6% in sales.
3. Waze Location-based Campaign
Waze is a GPS navigation app that utilizes real-time data on traffic to give users the best route to reach their destination. Waze has partnered with Dunkin’ Donuts to launch an event based on location. If users were within a specific distance of the Dunkin’ Donuts location, they were notified via push, including a promo to get a free cup of coffee. The campaign led to an increase of 21% in traffic to the store.
Conclusion
Mobile marketing is an integral component of any strategy for digital marketing. With text messaging, mobile applications, websites for mobile devices, mobile apps, and even location-based marketing, companies can connect with customers wherever they’re most likely to be – via their mobile devices. Successful mobile marketing campaigns, such as those of the Starbucks smartphone app, Nike campaigns via SMS, and the Waze location-based campaign, show the effectiveness of mobile-based marketing. Why wait? Make mobile marketing a part of your marketing plan today and reach out to your customers no matter where they are.
