Link building is an essential component of every successful SEO strategy. But just creating backlinks doesn’t suffice – you must measure the success of the link-building program to assess its impact on your site’s search ranking and overall performance. We’ll discuss the metrics you need to track and analyze in order to determine the performance in your linking strategy.
1. Domain Authority
Domain Authority is an measurement created by Moz which measures the quality and authority of your site. It ranges from 0 to 100 which indicates higher likelihood of ranking in search engines. If you establish quality backlinks from credible websites, it could boost your domain authority and improve your rankings on search engines.
2. Page Authority
Page authority is like domain authority. However, it uses to measure the quality and power of each page on your site. Creating high-quality backlinks for specific carriers will increase their control on the web, making it more probable for them to rank higher on the search results pages (SERPs ).
3. Referring Domains
Referring domains are the number of domains unique to link to your site. Making backlinks from a broad number of referring domains could improve the search engine ranking of your website and establish your site as an authority in your particular field.
4. Anchor Text
The anchor text will be the wording that is used to create the hyperlink for your site. Keeping track of the anchor text on your backlinks is crucial to ensure it’s relevant to the web page and has keywords you’d like to rank for. Be careful not to use anchor text that matches precisely the same because this could trigger penalties from search engines.
5. Click-Through Rate (CTR)
The click-through rate is the proportion of people who click on a link to your site after having seen it on a different website. A high CTR means that your backlinks drive visitors to your site, whereas the low CTR could be a sign that your backlinks may not be appropriate for your intended users.
6. Conversion Rate
The conversion rate is the percentage of visitors who perform a desired task on your site, for example, purchasing something and filling in a questionnaire. While it’s not directly tied to building links, tracking the conversion rate of your website can aid in determining the effectiveness of your site and the effect of your backlinks on your goals for business.
7. Social Shares
Social shares are the frequency at which your posts share via social networks. Although it is not an exact ranking factor, Social shares can boost the exposure of your material’s exposure and attract more website backlinks.
8. Time on Site
The amount of time people spend on your site can assist you in determining the importance as well as the quality and value of your material. When more people spend time on your site it indicates the search engine that you’re content trustworthy and valuable.
9. Bounce Rate
The bounce rate determines the percentage of people who leave your site after only viewing one page. If your bounce rates are high, it could be a sign that your website’s content or layout needs to be improved, whereas a low bounce rate indicates that your site’s visitors find it interesting and valuable.
10. Return Visits
The number of return visits to your website will assist you in determining the loyalty of your visitors and also the success the link-building program. When people return to your site, it is a sign that they consider your content valuable, making them more likely to recommend it to others.
In the end, assessing the link-building program’s performance is crucial to improving your site’s search engine rankings, increasing traffic, and achieving your goals for the business. By analyzing and tracking the data presented in this blog, you can improve your link building strategy and enhance the overall efficiency for the SEO efforts.
